About us

…and our approach

About us

We’ve been working with AI for many years, including within the UK government’s All Party Parliamentary Group (APPG) committee since 2017. With a background in applying emerging technologies to business, we believe in a pragmatic, structured approach. .

Our approach

Up to date

AI is a complex and rapidly changing field. We keep an eye on the latest legal and technical developments is what we do, so you can deploy systems legally, ethically, and securely.


We are not bound by any third-party agreements so we can select the best and most appropriate technology for you and your business.

Legal and Risk

While there are multiple advantages to deploying the technology it’s important to qualify what the legalities are of deploying a solution. While Private AI allows greater protections, we can advise on current and emergent risks.


We aim to provide solutions that are transparent, bias free, secure and with a low carbon footprint.

Don’t worry if you’re not sure what is needed, we can help, and the first step is to open your mind to the possibilities. 

human factors

We believe that AI within your company can only succeed if you have the necessary skills and knowledge to work with AI.

There are a lot of things you need to consider when adopting the technology. The most critical are how it impacts the people in your business and your customers. 

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